This business refers to products that are manufactured, branded and marketed by BMWIL in its own name and on its own account (as distinct from ‘tolling’ that is carried out on behalf of an external principal).

BMWIL entered the business of proprietary products in 2016. The business comprises direct product sales to businesses and retail customers.

BMWIL’s proprietary business has been defined by the following positives.

  • One, it is segregated across B2B and B2C products, widening the base for customer engagement.
  • Two, the business has selected to deepen B2C penetration in a single market (Bengal), addressing the last village across every district
  • Three, BMWIL strengthened its ‘Bansal’ brand around product dependability and durability

BMWIL is focused on growing its proprietary business in line with growing infrastructure investments in India coupled with a growth in disposable incomes (translating into increased steel consumption).